Privacy and Cookies Policy- 25/05/18


At British Home Lighting the data we keep about you is important to us and we want you to be confident it is safe and secure in our care. This Policy outlines the information we keep, how it is stored, what it is used for and for how long. This policy may be changed or updated from time to time but will always be in accordance with the General Data Protection Regulation (“GDPR”). Please check back regularly to ensure you are always informed.

What is covered within this Policy?

The “data controller” is British Home Lighting. (from here in “we” or “us”)

Our Privacy and Cookies Policy (“policy”) has been written to ensure you that we will always endeavour to do the right thing when it comes to how we collect, use and secure your personal data.

The Policy sets out:

  • What we collect
  • How and why we collect it
  • When and why we share it
  • Your rights to access, change and/ or remove it

For clarity this policy covers information collected within the course of the services we offer. This policy applies to you if you use those services.

Using our service means:

  • Shopping with us either online, in store or via telephone/ email
  • Reviewing or commenting through our blogging platform or product pages
  • Contacting us or vice versa regarding our services.

Our website may contain links to other websites operated by other organisations they will have their own privacy policy. Please ensure you have read their privacy policies carefully before providing any personal data to them as we do not accept any liability for websites controlled by other organisations.

What Data do we collect?

When you register an account with us we may collect:

  • Your personal details, including postal and billing address, email address, phone numbers, title, given and family name.
  • Login details, user name and password that you have chosen.

When you shop with us online or browse our website we may collect:

  • Your personal details, including postal and billing address, email address, phone numbers, title, given and family name. (when purchase is made)
  • Information about your online purchases (for example what you have brought, when and where you brought it and how you paid for it)
  • Information about your online browsing behaviour on our website and information regarding clicks on our adverts (including those shown on third party websites)
  • Information about the device you use to access our services (including make, model and OS, IP address, browser type and mobile device i)

When you contact us, we contact you; you leave a review or comment about our service or article we may collect:

  • Personal data you provide about yourself anytime you contact us about our services (for example username and contact details), including by phone, email, post or social media private or public messages/ comments.
  • Details of the emails and other digital communications we send to you that you open including links that you click.
  • Your feedback you give via our website and reviewing platform (for example Google and Facebook) or contribution you give to us via comments on our blog or social media.

When you make an order in store we may collect:

  • Your personal details, including postal and billing address, email address, phone numbers, title, given and family name. (when purchase is made)

We may use other sources of data (for example Online media channels like Facebook etc.) however the information we use is anonymised and used solely for the purpose of analytics.

How and why do we use the data collected?

Service Availability


  • Manage your account
  • Process orders
  • Process Refunds


We process this information to allow us to complete transactions with you. To provide you with goods requested and help and information you may need in an after sale period. We also process information in the management of any accounts, comments or reviews  you choose to set up/ leave with us.



  • Manage and improve our website
  • Manage and improve our advertising (indirect)
  • Manage and improve our product ranges and offerings
  • Detection and prevention of crime


We use cookies and other technologies on our website to tailor your experience it is possible to disable these but this may affect some features on the platform you can read more about cookies within our cookies policy.

We rely on some data for market research to improve ranges, systems and policies and all the data collected is in pursuit of enriching the customer experience with us.

We take online security seriously and crime prevention including fraud is important to us. We monitor how our services are accessed and used to detect and prevent fraud, other criminal activity and misuses. This is to ensure everyone can safely access and use the services we offer.



  • Use online browsing habits to tailor unique offers.
  • Use online purchasing habits to tailor unique offers.
  • Provide relevant marketing.


We want to ensure that you receive a tailored shopping experience with us with relevant information this includes browsing, marketing communications and online advertising. To achieve this we measure responses, click rates and interactions. You do have choices when it comes to behavioural advertising and we have set them our below.

Contact and Interaction


  • Contact you via phone, email, post and social media in response to an enquiry you have made.
  • Manage promotions and competitions you take part in.
  • Invite you to take part in a survey or poll.


We use personal information to provide you with assistance or clarification at your request. We will use personal information provided upon entering a competition. We sometimes use information to seek participation in surveys for research purposes however you are under no obligation to oblige.

Consumer rights


  • In order to resolve claims or dispute made within our returns, cancelation or guarantee periods (these can be found in our terms and conditions).
  • In order to resolve claims or disputes made under the consumer rights act 2015.
  • In order to resolve legal claims.


We will process all data necessary to resolve, dispute or defend ourselves against any and all claims made against us.

Legal Basis

We have a legitimate interest in your personal data to help us improve and manage day to day operations; service, promote and understand the customer experience better; detect and prevent criminal activity and test and develop future products and services.

It is a contractual necessity that we gather purchase, transaction, contact, delivery and collection information for order processing without this we are unable to provide you with this service.

We have a genuine legal basis to bring or defend against claims.

Information Sharing

We do not sell or share your personal information with anyone. If trends and interactions are shared they are first anonymised.

Card payments are processed of site and you should ensure you have read their privacy policy prior to completing your transaction.


Third Party Operations

We use third party suppliers to analyse, test, market and enable us to give you the very best customer experience. We have set out a list below of the organisations we use and why including links to their own privacy policies.

Google- Advertising, analytics and reviewing  Google

Facebook Pixle- Tracking, analytics and advertising Facebook

Facebook- Social media Facebook

Instagram- Social media Instagram

Twitter- Social media Twitter

Pinterest- Social media Pinterest

Web browser Cookies

What is a cookie?

An HTTP cookie (usually just called a cookie) is a simple computer file made of text. The information stored in cookies can be used to personalise the experience when using a website. A website can use cookies to find out if someone has visited a website before and record information (data) about what they did.

We use them for some functionality on our website as well as to improve, deliver and measure effective advertising. If you turn off cookies some functionality will not be available to you.

You can use your browser setting to accept and reject new cookies and to delete existing ones. You can also set your browser to notify you when new cookies are created. You can find more information about this within your browsers help function.

If you chose to disable some or all cookies you may be unable to access full functionality on our website.

You can manage advertising related cookie via the third party suppliers we have listed or by visiting the YourOnlineChoices website. Where we display advertising on third party websites the AdChoices icon should be displayed, clicking on this icon will give you more guidance on how to control your online advertising exposure.

How long do we keep your information?

How long we keep your information depends on why we collected it in the first place, we will not keep your data longer then we need to. Generally we keep personal information securely for the 6 yours the Consumer rights act allows claims against purchases.

How do we secure your information?

Security is very important to us and we ensure all data is protected by the must up to date security available to us. We apply physical, electronic and procedural safeguards. Any transmitted information is done so with encryption. We use computer safeguards including firewall and data encryption. We restrict access to your data to employees on a need to know basis. We regularly monitor systems for possible vulnerabilities and attacks. We carry out testing for prevention and to identify ways to further strengthen our security.

Whilst we take appropriate and technical steps to ensure your data is safe we would remind you that it is important for you to keep your login details and devices protected against unauthorised access.

Subject access rights

You have the right to request all data we hold about you undr the GDPR this is called a subject access request.

If you would like a copy of the personal data we hold on you; you can make a request in writing to:

Data Protection C/O British Home Lighting, 13 Duckworth Court, Mitlon Keynes MK62RX


Data Protection- further rights

Further to your subject access right, you also have the right to:

  • Have inaccurate information corrected
    • You can do this using the contact us form here.
  • Object to our use of it
    • You can make a general objection which we will consider against our interest in it, we will then at your request restrict our use, refrain fro using it or delete it.
  • Object to direct marketing
    • If you make an objection to direct marketing we will cease immediately.
  • Restrict our use of your information
    • We will restrict use as instructed upon instruction.
  • Have us delete it
    • We will delete your personal information if we no longer need it, you have withdrawn your consent and we have no other legal basis to use it, you have made a successful objection as stated above or we have unlawfully processed it.


We will always endeavour to facilitate requests regarding data and in the first instance would like a chance to rectify any mistakes or complaints however you do have the right to make an official complaint with the regulator more information can be found on the ICO website here.


How to contact us.

If you have any other questions about how we collect, store or use your personal data please contact us.

Phone- 01908 671850


Mail- 13 Duckworth Court
Grafton Retail Park
Milton Keynes